Danroc is a third-generation family farming business extending throughout the Lowveld of Mpumalanga with decades of experience in the avocado and macadamia farming industry.

With farms in Kiepersol, Barberton and White River, we are passionate about our products, service excellence and diversity. We are fully committed to our clients, communities and employees. With farms in three key areas of the Lowveld, we ensure geographic diversification which enables us to deliver the best and finest crops from farm to table.

Our principal product, macadamias, are sourced from all our farms, while our avocados originate specifically from our Kiepersol region.

Our farming operations are located within the scenic Lowveld escarpment and near the world-renowned Kruger National Park, meaning that they are based in the heart of nature. In view of this, we are dedicated to responsible farming as well as conservation. Agriculture in this region also serves as a lifeline to local rural communities which we endeavor to uplift.

This is in line with our strategic view, which primarily seeks to maintain the focus on family as a means to professionalize the business.

Furthermore, our strategy focuses on:

To play a responsible and leading role within our industry and community.

To have an unwavering focus on exceeding our stakeholders and customers’ expectations.

Our strategic view also resonates with our vision, mission and values which are the core drivers in our road to local, national and international success.

Vision Statement

To build an outstanding family business, which will serve the interests of all stakeholders and future generations to come.

Mission Statement

To remain a family-owned business, producing and marketing high-quality products, and doing so in a manner which ensures sufficient profitability to provide competitive compensation for employees and long-term security for the family.

Values

To seek excellence through Integrity, Transparency, Honesty, Accountability, Diligence and Respect.

To be passionate about producing quality products and outstanding service, and delivering fair value to all customers paying for our goods.

To practise responsible, ethical, environmental standards.

To promote growth and achievement for the individual.

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