To build an outstanding family business, which will serve the interests of all stakeholders and future generations to come.
To remain a family-owned business, producing and marketing high-quality products, and doing so in a manner which ensures sufficient profitability to provide competitive compensation for employees and long-term security for the family.
To seek excellence through Integrity, Transparency, Honesty, Accountability, Diligence and Respect.
To be passionate about producing quality products and outstanding service, and delivering fair value to all customers paying for our goods.
To practise responsible, ethical, environmental standards.
To promote growth and achievement for the individual.