THIRD-GENERATION FAMILY FARMING BUSINESS

Danroc (Pty) Ltd is a third-generation family farming business extending throughout the Lowveld of Mpumalanga with decades of experience in the avocado and macadamia farming industry.

With farms in Kiepersol, Barberton and White River, we are passionate about our products, service excellence and diversity. We are fully committed to our clients, communities and employees. With farms in three key areas of the Lowveld, we ensure geographic diversification which enables us to deliver the best and finest crops from farm to table.

Our principle product, macadamias, are sourced from all our farms, while our avocados originate specifically from our Kiepersol region. Farming avocados since 1987 and macadamias since 1989 has resulted in Danroc (Pty) Ltd being one of the most prominent avocado, and macadamia producers in the region with over 140 ha of avocados and 1032 ha of macadamias planted year to date.  

Being a family-owned enterprise, Danroc (Pty) Ltd thrives on integrity, transparency, honesty, diligence and accountability. The company has embraced modern technology to not only improve the quality and quantity of our crop yield but also to maintain our farming techniques per responsible and eco-friendly international agricultural standards.

Danroc (Pty) Ltd farms are located within the scenic Lowveld escarpment and near the world-renowned Kruger National Park, meaning that they are based in the heart of nature. In view of this, we are dedicated to responsible farming as well as conservation. Agriculture in this region also serves as a lifeline to local rural communities which we endeavour to uplift.

This is in line with our strategic view, which primarily seeks to maintain the focus on family as a means to professionalise the business.

Furthermore, our strategy focuses on:

Fully developing all undeveloped land to gain critical mass.

Exploring the opportunity for horizontal and vertical integration in the company’s supply chain.

Adopting precision farming practices and leading agricultural innovations.

Our strategic view also resonates with our vision, mission and values which are the core drivers in our road to local, national and international success.

Vision Statement

To build an outstanding family business, which will serve the interests of all stakeholders and future generations to come.

Mission Statement

To remain a family-owned business, producing and marketing high-quality products, and doing so in a manner which ensures sufficient profitability to provide competitive compensation for employees and long-term security for the family.

Values

To seek excellence through Integrity, Transparency, Honesty, Accountability, Diligence and Respect.

To be passionate about producing quality products and outstanding service, and delivering fair value to all customers paying for our goods.

To practise responsible, ethical, environmental standards.

To promote growth and achievement for the individual.

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